Book Marketing, Romi Sharp

How Your Website Works Your Market

Book Marketing Secrets #2

We’re back again with a follow up to our previous book marketing article, Learn the Basics to Book Marketing and How You Can Implement Them Without Fail. Today we will be targeting websites, because this is your #1 port-of-call for customers to learn more about you and your product. YOUR website is your best marketing device, so you need to make sure it stands out.

So, what do you include on your website? And how do you use it as your book marketing strategy?

Firstly, you will need to ask yourself these questions: What is the purpose of my website? How will I communicate with readers? Who are the readers? Who is my audience? Knowing your direction will help your planning of your language style, type of content, graphics, and so on.

Let’s quickly walk through what to include on your website, without going into all that technical stuff. These are important parts to your book marketing plan…

  • How visual do you want it to be? People say book marketing is more text and content heavy than say, a photographer’s website. But, as a children’s and YA author, the more visually appealing your website is to your audience the more attractive it will be for them to stick around. Plan your layout for each page before you begin. Collect images, backgrounds and other graphics so you know where you’re headed.

Here are the six main pages to include:

  • 1. Author Bio / About:

This is the opportunity to market yourself as a brand and to present your books in an appealing way. It’s helpful for your audience to access both a short and long biographical description. Your job is to convince readers that you are a great writer – perhaps include some testimonials about you as a writer (as opposed to reviews on your books). Remember, it is important to share your uniqueness, your authentic self. Create a tagline (UPB – unique personal brand) that makes you different from everyone else. Further, try think outside the box to make your biography a little more captivating. For example, ’10 Things You Didn’t Know About Me’.

  • 2. Books:

Each of your books should have their own page and descriptions, reviews, and links. Think about how you want to sell your books – via online retailers or through ecommerce? For a bit more interactivity, you might even include a section on character profiles or other learning material that complements the book. This is great marketing directly to your market – the kids!

  • 3. Mailing List Sign Up:

Collect emails for e-newsletters. Your email subscribers are your fans! They are interested in you and your books and are most likely to buy and spread the word. Remember, create deep connections and they will come. Provide incentives (such as a free sample chapter) for new fans to sign up. Similarly, with your social media followers – use the platforms to make announcements and drive traffic back to your site.

  • 4. Blog:

How regularly do you plan to blog? Try to stay as active and as regular as possible, although the other everyday pressures can be quite demanding. Lock in a schedule that works, say, once a week, fortnight, or month. On blogging content – Ensure you are blogging about subjects relating to your books, current news, and your professional ventures. And always add in links to and share on your social media channels.

  • 5. Contact:

Encourage interaction with readers, but a simple email address and message is enough information to ask for. You might like to think about encouraging your target market to email with questions to your book characters, for example! Be creative…and friendly!

  • 6. Media Page:

FREE DOWNLOADS! – Having extras for kids further engages them with your books, so including some activities, downloads and other fun stuff will really work a treat! Add in links to media coverage (such as interviews, other features), and links to relevant associations. This is a good place for media, publishers and reviewers to learn about you and offer you more coverage.

 

IMPORTANT NOTE: Make it fun and engaging. Include photos, audio, videos, graphics, excerpts, media coverage, upcoming events, plus more of yourself!

Do you really want that SEO-stuff? That is, Search Engine Optimisation – the techy device that helps get you top rankings on search engines. The most basic technique is to install a plugin, such as Yoast SEO, and make sure you include relevant keywords (especially ones that appear in the title and first paragraph of your content) for each post and page. Still unsure? A. Leave it alone. B. Do your research. C. Ask an expert to help.

BEST TIP: Go snoop around others’ websites to see their set up. Pick and choose the aspects you like most and apply to your site.

Here are a few of my fave sites for their prettiness and ease of use…

 

 

 

 

But, if you are still in need of a little help setting up your own website, great help can be found from such tech experts as Pamela at spiraldesigns.com.au and Susan at getonlinefast.net.

 

Books On Tour PR & Marketing is available to help you create an effective marketing plan for your book. For further information, feel free to contact us.

 

Next time…

Next month we will continue our Book Marketing Secrets with How to Get Featured – Pitching to the Media.

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